CSAT Finance
Insight into customer loyalty allows you to quantify the level of customer loyalty and thus demonstrate the economic benefits of investing in increased customer loyalty.
The CSAT model contributes by
:
- Insight into the financial factors behind customer loyalty
- A qualified descision-making basis for the management from an financial perspective
- Risk analysis – Which customers have greater potential and which are on keen on leaving you
- Qualified forecasting and budgeting
- Minimize "Cost of Sales" - use resources optimally
Customer loyalty and finance
CSAT gives you the opportunity to identify the measured value of your customers’ loyalty thus help to identify areas of investment where a strengthened effort will create better results. You can see examples of this here….
Lifetime value
Loyal customers are typically customers for a longer time. They also place more orders and use more money at a company they are loyal to. With CleverInsight you can identify the degree of loyalty of your customers and calculate their lifetime value.
Value of recommendations
What is the value of giving existing customers such a good experience that they recommend your company to their network? With the CleverInsight solution, you get the opportunity to put an amount on the value of a recommendation.
Share of Wallet
Identify and put an amount on the value of the loyal customers who can potentially buy more and the disloyal customers who are potentially going to leave you. Basis for targeted efforts for increased turnover and less customer churn.
Selling costs
Optimize your sales costs. CSAT gives you insight into where you can best allocate your sales resources. It is typically cheaper to realize the potential for additional sales than to chase new sales. CleverInsight gives you the opportunity to optimize your sales.
Average purchase by type
Loyal customers typically buy more than disloyal customers. With in-depth knowledge on turnover and earnings per customer types, you have the opportunity to evaluate the value of moving customers from being disloyal to being loyal.
Investment in customer loyalty
When you calculate the value on the degree of customer loyalty, you visualize the value of initiatives that will create increased customer loyalty. It can e.g. be everything from optimizing processes and systems to further training of staff.
Knowledge of customer lifetime value and average purchase based on degree of loyalty helps to focus.
Insight into customer loyalty levels, combined with a range of the company’s key performance indicators, offers you a unique opportunity to identify and optimize unrealized potential and prioritize your areas of effort. Learn more about how CSAT can help you quantify customer loyalty economically here
Smart Cloud Solution Provides Financial Insights
Insight into the level of your customers’ loyalty, combined with key business metrics, gives you a unique opportunity to identify and optimize untapped potential, making it easier to prioritize your focus areas.
Knowledge about your customers' level of loyalty is more than just a score.
Order a presentation
At CleverInsight, we are happy to give you and your finance manager a non-binding online presentation of the CleverInsight system. You can order a presentation by using the book a meeting function on this page, or you can contact us in another way.
The turnover of the 3 loyalty levels
Understand how knowledge of customer loyalty can be used – Consulting
At CleverInsight, we have over 10 years of experience with CSAT and customer loyalty. Over the years, we have helped many companies understand and utilize this insight in their business
Consulting services
In addition to offering our CleverInsight software solution, we and our partners also provide CSAT and customer loyalty consulting services. Our experience enables us to quickly and accurately guide your company on how this insight can create value both in management and across other departments of the company
The starting point to create better financial results
As consultants, we always start with your company and the setup you have today. Together, we can define various goals that CSAT can help you achieve by generating better results through focused efforts in areas like sales and marketing, and identifying where investments in improving the customer experience will yield the greatest returns. Get more out of your sales and marketing budget—talk to us and learn how CleverInsight can help optimize your results
Contact CleverInsight
If you are interested in learning more about how measurements of customer loyalty, CXS, CSAT, and employee satisfaction & well-being can be implemented in your company, we are ready to provide you with a non-binding introduction. If you are already looking for a solution, we are of course also ready to present our user-friendly, Danish-developed system to you. Call, write, or book a meeting right away. meeting immediately.